Welcome!

I am an Assistant Professor of Marketing at the University of Delaware. Starting in Fall 2025, I will be an Associate Professor of Marketing at Vanderbilt University. I earned my PhD at the Wharton School at the University of Pennsylvania and my BS at the University of Michigan.

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My research examines several facets of judgment and decision making and consumer psychology. In particular, I'm interested in how technology affects consumer behavior. Now that technology allows consumers to track so much information - from workout routines to nightly sleep quality, from calories consumed to time spent on social media - many questions about the effects of highlighting such information remain unanswered. My research explores several facets of this behavioral tracking, including the effects of highlighting behavioral streaks - sequences of consecutive repeated behavior - particularly when it comes to goal pursuit and motivation.  I also study individual's inferences and behavior in contexts like predictions and forecasting, prosocial action, memory, and experiential choices.

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Please use the links below to read more about my research, including open materials for all published work. You can contact me at jasilv@udel.edu